Datassential Rebrand
Overhaul of company logos, colors and branding completed during my time as Creative Designer at Datassential.
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I was first asked to rework some of the oldest tool logos back in December 2019. This quickly turned into a 6 month complete re-branding project. After designing a new main identity, I did a number of color studies to pinpoint a new signature color for the company. I also designed 15 additional logos representing Datassential's full tool suite, created new business cards and sales collateral templates, and launched a new style guide in July 2020.
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This has been my biggest professional project to date. It was extremely challenging at times but I gained so much knowledge about the design process, about communication and patience, and about myself.
