And/Or
And/Or is my final capstone project which I completed for my degree program at DePaul's School of Design.
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For my project I chose to shine a light on gendered design and marketing, specifically the gendered nature of the supermarket shampoo aisle. And/Or is a hypothetical bath products company meant to serve as an example for how companies can be more gender inclusive in their packaging and marketing.
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Along with my research into gendered packaging and marketing, I created a brand story and style guide for And/Or, designed labels for a handful of sample products which I then mocked-up and photographed, as well as made branded booklets on gender inclusive basics to hand out during our final showcase.
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This project was particularly special and personal for me. I put a lot of effort into it and I can only hope it shows through my work.
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