And/Or
And/Or is my final capstone project which I completed for my degree program at DePaul's School of Design.
For my project I chose to shine a light on gendered design and marketing, specifically the gendered nature of the supermarket shampoo aisle. And/Or is a hypothetical bath products company meant to serve as an example for how companies can be more gender inclusive in their packaging and marketing.
Along with my research into gendered packaging and marketing, I created a brand story and style guide for And/Or, designed labels for a handful of sample products which I then mocked-up and photographed, as well as made branded booklets on gender inclusive basics to hand out during our final showcase.
This project was particularly special and personal for me. I put a lot of effort into it and I can only hope it shows through my work.
