This is an exploratory re-branding project for the outdoor clothing and accessory company Smartwool.

 

After doing research on the company, I created a new direction for their brand identity including a new logo, typography, color scheme, and treatment of images.

 

I also designed and mocked-up several branded materials including business cards, a letterhead and envelope, product packaging, and shipping materials.

 

Click here for my research and full process book.